Lesson Notes By Weeks and Term - Senior Secondary School 3

Term: 3^rd Term

Week: 3

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Retailer I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Explain the meaning of retailer
2. Discuss the functions of the retailers to the wholesalers

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION	TEACHER’S ACTIVITY	STUDENT’S ACTIVITY
STEP 1 INTRODUCTION	The teacher reviews the previous lesson on wholesalers	Students pay attention
STEP 2 EXPLANATION	She explains the meaning of retailer	Students pay attention and participates
STEP 3 DEMONSTRATION	She states the functions of the retailers to the wholesalers	Students pay attention and participate
STEP 4 NOTE TAKING	The teacher writes a summarized note on the board	The students copy the note in their books

 

NOTE

RETAILERS

They are the last link in the chain of distribution, retailers are those who buy

goods form the wholesaler and sell to the final consumer.

 

FUNCTIONS OF THE RETAILERS TO THE WHOLESALERS

1. They inform the wholesalers on the type of goods consumers want thereby preventing waste of resources.
2. They buy in small quantity from the wholesaler
3. The retailer represents the wholesalers in areas where the wholesaler is not preeminent
4. The retailer helps in the quick movement of goods

 

EVALUATION:    1. Explain the meaning of retailers

2. State the functions of the retailers to the wholesaler

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively