Lesson Notes By Weeks and Term - Senior Secondary School 3

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  4. Channels of distribution II

Term: 3rd Term

Week: 2

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Channels of distribution II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Discuss the functions of the wholesalers to the manufacturers
  2. Discuss the functions of the wholesalers to the retailers

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on channels of distribution

Students pay attention

STEP 2

EXPLANATION

She states the functions of the wholesalers to the manufacturer

 

Students pay attention and participates

STEP 3

DEMONSTRATION

She states the functions of the wholesalers to the retailers

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

FUNCTIONS OF THE WHOLESALER TO THE MANUFACTURERS

  1. Provision of market: - They help to find markets for them as well as helping to advertise their product
  2. Information: - They serve as an indicator of the state of the market ie.  telling them of the market position of their goods.
  3. Financing: - They buy goods from manufacturer and pay them promptly
  4. Storage facility: - They provider storage facilities and here releaving the manufactures the need to invest large amount of capital in warehouse.
  5. Risk bearing: - They help the manufactures to bear the risks of fall in prices, damage, or deterioration of a product.
  6. Advisory services: - They give useful advice to the manufacture regarding the types of goods to produce. The quantity and the nature of the goods.

FUNCTIONS OF THE WHOLESALER TO THE RETAILERS

  1. They enable retailers to stock varieties of product.
  2. They break bulk for the retailer making it possible for them to buy goods in bits from them. it wouldn’t be easy for them to buy straight from the manufacturers because they sell in large quantities
  3. They provide credit facilities to the retailers by selling good to the retailers on credit.
  4. Some wholesalers deliver goods directly to the retailers thus saving them the cost of running their own van.
  5. They help to introduce new products to the retailer.
  6. They help to promote retailer sale through advertising

EVALUATION:    1. State the functions of the wholesalers to the manufacturers

  1. State the functions of the manufacturers to the retailers

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively