Lesson Notes By Weeks and Term - Senior Secondary School 3

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  4. Channels of distribution I

Term: 3rd Term

Week: 1

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Channels of distribution I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Define the term “channels of distribution”
  2. Define the wholesaler

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on purchase, supplies and merchandizing of goods and services

Students pay attention

STEP 2

EXPLANATION

She defines the term channels of distribution

 

Students pay attention and participates

STEP 3

DEMONSTRATION

She explains the meaning of wholesaler

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

CHANNELS OF DISTRIBUTION

Channels of distribution connote the medium through which products pass

from manufacturers to consumers.

 

WHOLESALER

A wholesaler is an intermediary entity in the distribution channel that buys

in bulk and sells to resellers rather than to consumers. In its simplest form,

a distributor performs a similar role but often provides more complex

services. Distributors and wholesalers often work together as channel

partners.

 

 

EVALUATION:    1. Explain the term “channels of distribution

  1. Explain the meaning of wholesaler

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively