Lesson Notes By Weeks and Term - Senior Secondary School 3

Term: 2^nd Term

Week: 4

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Planning for a personal marketing outlet IV

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Discuss the steps involved in establishing a personal marketing outlet

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION	TEACHER’S ACTIVITY	STUDENT’S ACTIVITY
STEP 1 INTRODUCTION	The teacher reviews the previous lesson on planning to establish a personal marketing outlet	Students pay attention
STEP 2 EXPLANATION	She lists the steps involved in establishing a personal marketing outlet	Students pay attention and participates
STEP 3 DEMONSTRATION	She lists further steps involved in establishing a personal marketing outlet	Students pay attention and participate
STEP 4 NOTE TAKING	The teacher writes a summarized note on the board	The students copy the note in their books

 

NOTE

STEPS INVOLVES IN ESTABLISHING A PERSONAL MARKETING OUTLETS

1. Obey the rule of telephoning; do not shout while receiving phone calls
2. Plan and prepare your promotional materials from the customer’s point of view
3. Respond to customers enquiries quickly and promptly
4. Update your website regularly
5. Contact customers/ask after regular customer who just stops patronizing your marketing outlets.
6. Be consistent in all that you do
7. Imbibe the culture of Integrity
8. Have a clear and concise policy though flexible
9. Keep customer database and update as occasion arises
10. Let your customer satisfaction be your watchword.

 

EVALUATION:    1. Discuss the steps involved establishing a personal marketing outlet

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively