Lesson Notes By Weeks and Term - Senior Secondary School 3

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  4. Planning for a personal marketing outlet III

Term: 2nd Term

Week: 3

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Planning for a personal marketing outlet III

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Discuss the steps involved in establishing a personal marketing outlet

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on planning to establish a personal marketing outlet

Students pay attention

STEP 2

EXPLANATION

She lists the steps involved in establishing a personal marketing outlet

Students pay attention and participates

STEP 3

DEMONSTRATION

She lists further steps involved in establishing a personal marketing outlet

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

STEPS INVOLVES IN ESTABLISHING A PERSONAL MARKETING OUTLETS

  1. Offer the right products to the right market markets
  2. Pricing the product appropriately
  3. Fund easy way for customers to pay
  4. Eliminate all obstacles to making a purchase
  5. Understand your customers
  6. Encourage your customers to offer their piece of advice
  7. Make your business environment inviting and comfortable
  8. Treat every of your client with utmost respect
  9. Communicate with confidence on your business and customers
  10. Encourage your customers to suggest way of improving the business
  11. Always remember to thank your customers for patronising your business
  12. Always be patient and courteous and polite with your customers because they are the reason you open the marketing outlets

 

EVALUATION:    1. Discuss the steps involved establishing a personal marketing outlet

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively