Lesson Notes By Weeks and Term - Senior Secondary School 3

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  4. Planning for a personal marketing outlet II

Term: 2nd Term

Week: 2

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Planning for a personal marketing outlet II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Outline the strategies in establishing a personal marketing outlet

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on planning to establish a personal marketing outlet

Students pay attention

STEP 2

EXPLANATION

She lists the strategies in establishing a good personal marketing outlet

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses each of the strategies

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

STRATEGIES IN SETTING UP A PERSONAL MARKETING OUTLET

These include:

  1. Identification of a good marketing location: It involves that the outlet is in midst of the customers or buyers, i.e. the site of the outlet must be within reach of the buyers, it must not be too far away from the primary or targeted markets, e.g fast foods are usually opened within corporate establishments.
  2. Defining the organization’s mission: It specifies the organization’s overall goals and operational scope and provides general guidelines for future management action. i.e the essential purpose that differentiates the company with others.
  3. Assessing organizational resources and evaluating environmental risks and opportunities. These include the capabilities of the marketing outlets to compete favourably with rivals or competitors that emerge later.
  4. Understand the SWOT analysis: SWOT analysis helps the owner or the marketing outlets to compare internal organizational strengths and weaknesses with external opportunities and threats.
  5. Formulation of a marketing strategy: This is an overall program for selecting a particular target market and then satisfying consumers through a careful balance of the elements of the marketing mix-product, price, distribution and promotion.
  6. Nearness to the source of raw materials.
  7. Nearness to manpower or competent staff.

EVALUATION:    1. Discuss the strategies in establishing a personal marketing outlet

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively