Lesson Notes By Weeks and Term - Senior Secondary School 3

Term: 2^nd Term

Week: 2

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:    Agriculture

Topic:-      Marketing of agricultural produce II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Explain the stages involved in agricultural marketing
2. Discuss how agricultural marketing can be encouraged
3. Discuss the problems of agricultural marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION	TEACHER’S ACTIVITY	STUDENT’S ACTIVITY
STEP 1 INTRODUCTION	The teacher reviews the previous lesson on agricultural marketing	Students pay attention
STEP 2 EXPLANATION	She explains the stages of agricultural marketing	Students pay attention and participates
STEP 3 DEMONSTRATION	She discusses how agricultural marketing can be encouraged She further discusses the problems associated with agricultural marketing	Students pay attention and participate
STEP 4 NOTE TAKING	The teacher writes a summarized note on the board	The students copy the note in their books

 

NOTE

AGRICULTURAL MARKETING

STAGES OF AGRICULTURAL MARKETING

1. FARM LEVEL PROCESSING: This involves the local processing of farm produce immediately after harvesting in readiness for sale.
2. GRADING OR SORTING: This involves the grouping of produce into various weights and sizes for easy handling.
3. PACKAGING: This refers to the loading of produce into various packs in readiness for storages.  Sacks, drums or tins may be used as packaging materials
4. STORAGE OR WAREHOUSING: This involves the storage of produce before sales or export
5. TRANSPORTATION: This involves the movement of produce from warehouse to the market or ports for export
6. ADVERTISEMENT: This involves the process of making of produce known (creation of awareness) either through radio, newspaper, television, etc.
7. MERCHANDIZING: This involves the export of the farm produce through the ports to other countries.
8. ASSEMBLAGE: This is the re-gathering of various produce brought from different sources.  In other words, it may involve the repackaging of produce in readiness for final consumption.

 

HOW AGRICULTURAL MARKETING CAN BE ENCOURAGED

Marketing may be encouraged through the provision of:

1. Good roads
2. Capital or finance
3. Adequate market infrastructures
4. Storage facilities
5. Favourable government policies

.

PROBLEMS OF AGRICULTURAL MARKETING

1. Lack of vehicles and bad roads prevent easy transportation of food from rural to urban areas.
2. Production is small scale because peasant farmers produce very little output or volume
3. Infrastructure such as electricity, pipe-borne water, telephone, etc., which can promote good marketing are inadequate.
4. Most of the produce such as eggs, meats, vegetable, etc., easily get damaged and this tends to pose a problem in their marketing
5. Inadequate storage facilities
6. Most buyers are not financially buoyant enough to handle marketing of produce due to lack of transportation storage and communication facilities
7. Poor prices of produce
8. Middlemen hoard produce thereby creating artificial scarcity and hence inflation of prices of the produce
9. Difficulty in assembling products
10. Inadequate processing facilities
11. Lack of uniform unit of measurements
12. Poor quality produce

EVALUATION:   1. Explain the stages involved in agricultural marketing

2. Discuss how agricultural marketing can be encouraged
3. Discuss the problems of agricultural marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively