Lesson Notes By Weeks and Term - Senior Secondary School 3

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  4. Planning for a personal marketing outlet I

Term: 2nd Term

Week: 1

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Planning for a personal marketing outlet I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Discuss the two forms of planning
  2. Discuss the sources of funds for establishing personal marketing outlets

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on electronic marketing

Students pay attention

STEP 2

EXPLANATION

She describes the two forms of planning

Students pay attention and participates

STEP 3

DEMONSTRATION

She lists and discusses the sources of funds for a personal marketing outlets

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

PLANNING FOR A PERSONAL MARKETING OUTLETS

Planning can either be strategic or tactical. Strategic planning is the process of determining an organization’s primary objectives and then adopting courses of action that will eventually achieve them while Tactical planning guides the implementations of activities specified in the strategic plan.

 

Sources of Fund for Establishing Personal Marketing Outlets

  1. Saving money with daily contributors and collectors.
  2. Obtaining a soft loan from community/merchant banks.
  3. Joining cooperative and thrift society for the purpose of collecting the loan.
  4. Approaching cooperative thrift society even as a non-registered member to obtain a loan.
  5. Seeking financial assistance from wealthy individuals and NGOs.
  6. Seeking assistance from the National Directorate of Employment(NDE).
  7. Engaging in temporary manual labour or casual work that can bring money and invest it rightly for the purpose of opening personal marketing outlets.
  8. Reducing unnecessary spending, rather invest idle money, gifts or fund into profitable ventures.
  9. Attending seminars and workshops where issues on raising money for business ventures are being discussed.

EVALUATION:    1. Discuss the two forms of planning

  1. Discuss the various sources for establishing personal marketing outlets

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively