Lesson Notes By Weeks and Term - Senior Secondary School 3

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  4. Marketing of Agricultural produce

Term: 2nd Term

Week: 1

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:    Agriculture

Topic:-      Marketing of agricultural produce

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. State the meaning of agricultural marketing
  2. State the importance of agricultural marketing
  3. Discuss the channels of marketing agricultural produce

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on apiculture

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of agricultural marketing

Students pay attention and participates

STEP 3

DEMONSTRATION

She states the importance of agricultural marketing

She further discusses the channels of marketing agricultural produce

 

 

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

MARKETING OF AGRICULTURAL PRODUCE

Agricultural marketing is the study of all the activities, agencies and policies involved in the procurement of farm inputs by the farmers and the movement of agricultural products from the farms to the consumers.

 

Marketing also include the selling of  farm input to farmer or purchasing of farm input, e.g. seeds, fertilizers and disposal of agricultural produce to the final consumers or users.

IMPROTANCE OF AGRICULTRUAL MARKETING

  1. Marketing helps to make products available throughout the year.
  2. It creates employment opportunity for many people.
  3. It locates where there are surpluses of produce and brings them to where there are shortages.
  4. Export of agricultural products provides foreign exchange (income) to the nation.
  5. It helps in price determination
  6. It enables producer to know the taste of the consumers
  7. It helps in the provision of infrastructure such as roads, electricity, pipe-borne water, e.t.c.

 

CHANNELS OF MARKETING FARM PRODUCE

  1. THE LOCAL MARKET: A market is a place where sellers and buyers are in close contact.  Products brought to the market by the sellers (producers) are sold to the buyer (consumers).
  2. COOPERATIVE SOCIETIES: Co-operative societies buy goods in large quantities and make them available to their member and other consumers for sales at reduced prices.
  3. MIDDLEMEN: middlemen like the wholesaler and retailer form a link which buys goods from the producers (farmers) and sells to the consumers
  4. CERTIFIED AGENTS: These agents buy goods or produce from peasant farmers and sell to marketing boards or exporters.
  5. EXPORTER: Exporters buy produce from commissioned agents or big time farmers and export the produce to overseas’ buyers or consumers

 

EVALUATION:   1. State the meaning of agricultural marketing

  1. State the importance of agricultural marketing
  2. Discuss the channels of marketing agricultural produce

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively