Lesson Notes By Weeks and Term - Senior Secondary School 3

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Term: 1st Term

Week: 9

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Application of Information and Communication Technology in  Marketing I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. State the essence of ICT in marketing
  2. State the advantages of ICT in international marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on international marketing

Students pay attention

STEP 2

EXPLANATION

She states the essence of ICT in International Marketing

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the advantages of ICT marketing

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

APPLICATION OF ICT IN MARKETING

Marketing as a discipline is undergoing radical changes. Marketing managers in the 21st century must adopt ICT to address the social and cultural changes that we all face in this time and age.

Since change today is constant and happening at a fast pace, the use of ICT has become indispensable if marketing must be strategic and achieve with desired goal. The Information and Communication technology is a very powerful tool that can help prospective business owners to make their business known to the world.

 

Advantages of ICT in International Marketing

  1. It is far cheaper and much more flexible than print advertising.
  2. The Internet has allowed businesses to break through the geographical barriers and become more accessible thereby creating MARKET EXPANSION.
  3. It diversifies revenue streams.
  4. ICT ensures that marketing is done more conveniently from any part of the globe.
  5. It adds value and satisfaction
  6. It ensures that feedback is gotten almost immediately from the intended customer or Target audience.
  7. Internet provides growth opportunities to businesses.

 

EVALUATION:    1. What is the essence of ICT in International Marketing?

  1. Discuss the advantages of ICT in Marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively