Lesson Notes By Weeks and Term - Senior Secondary School 3

Term: 1^st Term

Week: 6

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Organizing for International marketing I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Discuss the problems of international marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION	TEACHER’S ACTIVITY	STUDENT’S ACTIVITY
STEP 1 INTRODUCTION	The teacher reviews the previous lesson on international marketing	Students pay attention
STEP 2 EXPLANATION	She lists the problems of international marketing	Students pay attention and participates
STEP 3 DEMONSTRATION	She discusses each problem	Students pay attention and participate
STEP 4 NOTE TAKING	The teacher writes a summarized note on the board	The students copy the note in their books

 

NOTE

PROBLEMS OF INTERNATIONAL MARKETING

1. The company may not understand the foreign customer’s preferences
2. The company may not understand the foreign business cultures
3. The company may underestimate foreign relations there incurring unexpected losses and face law suits
4. marketing research may be neglected leading to misdirected and misguided marketing
5. The company might find out that it lacks managers with international experience
6. the foreign country may change its commercial laws by way of devaluing its currency
7. The foreign country may undergo a political revolution to the disadvantage of foreign firms

 

EVALUATION:    1. List and discuss the problems of international marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively