Lesson Notes By Weeks and Term - Senior Secondary School 3

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  4. Meaning and reasons for International marketing IV

Term: 1st Term

Week: 4

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Meaning and reasons for International marketing IV

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Discuss the approaches to international marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on international marketing

Students pay attention

STEP 2

EXPLANATION

She lists the approaches to international marketing

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses each process

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

APPROACHES TO INTERNATIONAL MARKETING

  1. Exports: The easiest way to enter the market is through exports that can be indirect or direct. In Indirect Exports, the trading companies are involved that facilitates the buying and selling of goods and services abroad, on the behalf of the companies.

Whereas in Direct exports, the company itself manages to sell the goods and services abroad, by opting one of the following ways:

  • By setting Domestic based Export Department, working as an independent entity
  • Through Overseas sales branch, that carries out the promotional activities and facilitates sales and distribution.
  • The sales representatives traveling abroad
  • The distributors or agents in abroad working exclusively on the behalf of the company

 

  1. Global web Strategy: Nowadays, companies need not go to the international trade shows to show their products, they can very well create the awareness among the customers worldwide through an electronic media i.e. internet. Through the company website, customers can read the detailed information, generally written in different languages, about the product and can order online.

 

  1. Licensing and Franchising: One of the ways to globalize is through licensing, wherein the domestic company issues the license to the foreign company to use the manufacturing process trademark, patent, name of the domestic company while facilitating the sales. In licensing, the domestic company has a less control over the licensee.

But, in the case of franchising, the domestic company enjoys the higher control as it allows the franchise to function on its behalf, and in line with the terms and conditions of the domestic company.

 

  1. Joint Ventures: The companies can go international by joining hands with other country based companies with the intention to monetize their existing relationships with the local customers.

 

  1. Direct Investment: Ultimately, the firms can establish their own business facilities or own a part of the local company to facilitate the sale of goods and services.

EVALUATION:    1. List and explain the process of entering the international market.

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively