Lesson Notes By Weeks and Term - Senior Secondary School 3

Term: 1^st Term

Week: 3

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Meaning and reasons for International marketing III

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. List and discuss the features of international marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION	TEACHER’S ACTIVITY	STUDENT’S ACTIVITY
STEP 1 INTRODUCTION	The teacher reviews the previous lesson on international marketing	Students pay attention
STEP 2 EXPLANATION	She lists the features of international marketing	Students pay attention and participates
STEP 3 DEMONSTRATION	She discusses each feature	Students pay attention and participate
STEP 4 NOTE TAKING	The teacher writes a summarized note on the board	The students copy the note in their books

 

NOTE

FEATURES OF INTERNATIONAL MARKETING

1. Different legal system: Ever country has a different legal system with regards to different commodities and it may become a hassle for a company.
2. Market characteristics: The market characteristics of various countries vary depending on the environmental factors, demand patterns, government control etc
3. Monetary system: the monetary system of each country is decided by the government and the exchange value of a country’s currency is determined by the forces of demand and supply
4. Procedures and documentation: every country has its own procedure of documentation requirements. Every company must comply with these rules and regulations for the purpose of imports and exports

 

EVALUATION:    1. List and explain the features of international marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively