Lesson Notes By Weeks and Term - Senior Secondary School 3

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  4. Meaning and reasons for International marketing II

Term: 1st Term

Week: 2

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Meaning and reasons for International marketing II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. State the reasons for international trading
  2. Discuss the importance of international marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on international marketing

Students pay attention

STEP 2

EXPLANATION

She states the reasons for international trading

 

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the importance of international marketing

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

REASONS FOR INTERNATIONAL TRADING

  1. Because the local/domestic market may already be saturated
  2. to take advantage of an innovative world product
  3. to enjoy financing benefit from setting up manufacturing and assembling bases in certain overseas countries bringing about an access to the trading block to which that country belongs
  4. to increase the overall total profits
  5. To take advantage of favourable government and economic policies of the developed countries
  6. Increased chances of product success and efficiency

 

IMPORTANCE OF INTERNATIONAL MARKETING

  1. To counter slow growth in some industries
  2. To sustain and boost the revenue generation of the company
  3. To create a synergy and harmony between domestic and overseas operation
  4. to better maximize productive capacity
  5. To be ahead of the competitors
  6. to provide more employment opportunities

EVALUATION:    1. Give reasons for international trading

  1. State the importance of international marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively