Lesson Notes By Weeks and Term - Senior Secondary School 3

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  4. Meaning and reasons for International marketing I

Term: 1st Term

Week: 1

Class: Senior Secondary School 3

Age: 17 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Meaning and reasons for International marketing I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the meaning of marketing
  2. Discuss the levels of marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous session’s work

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of marketing

 

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the different levels of marketing

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

INTERNATIONAL MARKETING

Marketing is defines as the set of activities undertaken by an individual or a company to provide satisfaction to the customers through value addition and making good relations with them thereby increasing their brand values

 

There are three levels of marketing

  1. Domestic marketing: This is the total system of business activities designed to plan, price, promote and distribute goods and services within a single country.

 

  1. International marketing: This is the total system of business activities designed to plan, price, promote and distribute goods and services to potential foreign customers.

 

  1. Global marketing: Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives

 

EVALUATION:    1. Define Marketing

  1. Discuss the levels of marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively