Lesson Notes By Weeks and Term - Senior Secondary 2

Basic concepts of marketing

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TERM – 3RD TERM

WEEK NINE

Class: Senior Secondary School 2

Age: 16 years

Duration: 40 minutes of 5 periods each

Date:

Subject: STORE KEEPING

Topic: BASIC CONCEPTS OF MARKETING

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.) Describe do term marketing;                                     

II.) Examine the methods of marketing;                                   

III.) Create the importance of marketing                       

IV.) Create a flow chart of the marketing of channel distribution

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S

ACTIVITY

STEP 1

INTRODUCTION

The teacher introduces the concept of marketing and discusses the different types of marketing.

 Student as a class, brainstorm on the term marketing and                               discusses the different methods of marketing                                                                                      

STEP 2

EXPLANATION

Teacher discusses the importance of marketing and describe the chart of distribution of marketing.

Students in small group discuss on why marketing is important and draw a chart of distribution channels of marketing

STEP 3

NOTE TAKING

The teacher writes a summarized

note on the board

The students

copy the note in

their books

 

NOTE

BASIC CONCEPTS OF MARKETING

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants profitably. It involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing encompasses various activities such as market research, product development, pricing, promotion, distribution, and customer relationship management.

Methods of Marketing

  1. Digital Marketing: Utilizing online channels such as websites, social media, email, and search engines to reach and engage with target audiences.
  2. Content Marketing: Creating and distributing valuable, relevant content to attract and retain a clearly defined audience, with the goal of driving profitable customer action.
  3. Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive website traffic or sales.
  4. Email Marketing: Sending targeted, personalized emails to communicate with prospects and customers, promote products or services, and nurture leads.
  5. Influencer Marketing: Collaborating with influential individuals or organizations to promote products or services to their followers or audience.
  6. Traditional Marketing: Conventional methods such as print advertising, television commercials, radio ads, direct mail, and event sponsorships.
  7. Word-of-Mouth Marketing: Encouraging satisfied customers to spread positive word-of-mouth recommendations about products or services.

Importance of Marketing

  1. Marketing helps identify and fulfill customer needs, leading to higher levels of satisfaction.
  2. Effective marketing strategies drive sales, expand market share, and increase revenue.
  3. Marketing builds brand recognition and visibility, making products or services more recognizable and memorable to consumers.
  4. Strong marketing efforts differentiate a company from its competitors, positioning it favorably in the market.
  5. Marketing research provides insights into market trends, consumer behavior, and emerging opportunities, fostering innovation and product development.

Flow Chart of Marketing Channel Distribution


EVALUATION: 1. What is marketing?

  1. Identify 5 methods of marketing that you know.
  2. Mention 5 importance of marketing that you know.

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively