TERM – 3RD TERM
WEEK EIGHT
Class: Senior Secondary School 2
Age: 16 years
Duration: 40 minutes of 5 periods each
Date:
Subject: TOURISM
Topic: TYPES OF PUBLIC AGENCIES
SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to:
- Outline in details the various types of public agencies
- Identify the headquarters of each public agency.
INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source
INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,
INSTRUCTIONAL PROCEDURES
PERIOD 1-2
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PRESENTATION
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TEACHER’S ACTIVITY
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STUDENT’S
ACTIVITY
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STEP 1
INTRODUCTION
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The teachers should: Explain in details the types of public agencies
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Students pay attention and participate
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STEP 2
EXPLANATION
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Teacher identify the headquarters for each public agency discussed.
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Students pay attention and participate.
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STEP 3
NOTE TAKING
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The teacher writes a summarized
note on the board
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The students
copy the note in
their books
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NOTE
TYPES OF PUBLIC AGENCIES.
Public agencies involved in tourism management and promotion can vary depending on the country and its administrative structure. Here are some common types of public agencies found in many regions, along with examples and their headquarters:
- National Tourism Organizations (NTOs): NTOs are responsible for developing national tourism policies, promoting tourism domestically and internationally, and representing the country's tourism interests on the global stage. NTOs Headquarters is in London, United Kingdom. It promotes tourism in Great Britain internationally and supports the industry domestically.
- Regional Tourism Organizations (RTOs): RTOs focus on promoting tourism within a specific region or group of regions within a country. They often collaborate with national and local authorities to coordinate tourism initiatives and marketing efforts. Headquarters is in Sydney, Australia. It promotes tourism across Australia and works closely with state and territory tourism organizations to coordinate marketing campaigns and initiatives.
- State/Provincial Tourism Boards: These agencies are responsible for promoting tourism within a particular state or province, showcasing its attractions, facilitating visitor services, and supporting tourism-related businesses.
Headquarters is in Sydney, Australia. It promotes tourism in the state of New South Wales, including destinations such as Sydney, Byron Bay, and the Blue Mountains.
- Local Tourism Offices/Councils: Local tourism offices or councils operate at the municipal or regional level and are tasked with promoting tourism within their jurisdiction, providing visitor information and services, and supporting local tourism stakeholders. Headquarters in New York City, USA. It serves as the official destination marketing organization for the city, promoting tourism and conventions in the five boroughs.
- Public-Private Partnerships (PPP): PPPs involve collaboration between government entities and private sector stakeholders to develop and implement tourism initiatives, infrastructure projects, and marketing campaigns. While Dubai Tourism operates as a government agency, it often collaborates with private sector partners on tourism development projects and marketing campaigns. Headquarters in Dubai, United Arab Emirates.
EVALUATION: 1. Mention 5 types of public agencies you know.
- Describe the function of each agency in 1 above
- Identify the headquarters of each agency mentioned in 1 above
CLASSWORK: As in evaluation
CONCLUSION: The teacher commends the students positively
