Lesson Notes By Weeks and Term - Senior Secondary 2

Factors influencing choice of consumer products and services

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TERM – 3RD TERM

WEEK EIGHT

Class: Senior Secondary School 2

Age: 16 years

Duration: 40 minutes of 5 periods each

Date:

Subject: HEALTH EDUCATION

Topic: FACTORS INFLUENCING CHOICE OF CONSUMER PRODUCTS AND SERVICES

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.) Define a consumer

II.) Define consumer choice

III.) Identify the factors that influence consumer choice

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S

ACTIVITY

STEP 1

INTRODUCTION

The teacher explains the meaning of consumer and consumer choice.

Students listens attentively to the teacher                                                                          

STEP 2

EXPLANATION

Teacher discuss the factors that influence consumer choice.

Students exhibit attentiveness and active engagement

STEP 3

NOTE TAKING

The teacher writes a summarized

note on the board

The students

copy the note in

their books

 

NOTE

FACTORS INFLUENCING CHOICE OF CONSUMER PRODUCTS AND SERVICES

A Consumer.

A consumer is an individual or entity that purchases goods or services for personal use and not for manufacture or resale. Consumers are the end-users in the distribution chain of goods and services. They make purchasing decisions based on various factors, including need, desire, price, quality, and personal preferences.

Consumer Choice

Consumer choice refers to the decision-making process that individuals go through when selecting among different products or services to purchase. It encompasses the preferences, trade-offs, and considerations consumers take into account.

Factors that influence consumer choice

  1. Age and Life Stage: Different age groups and life stages (e.g., single, married, with children, retired) have distinct needs and preferences.
  2. Occupation: A person’s job can influence their purchasing power and needs. For example, a corporate executive might prioritize buying business attire, while a construction worker may focus on work gear.
  3. Family: Family members can significantly impact buying decisions, especially in household purchases and for products used by multiple family members.
  4. Reference Groups: Groups such as friends, colleagues, or social networks that individuals look up to can influence their buying behavior through peer pressure or trends.
  5. Climate and Weather: Local climate can affect the types of products consumers buy, such as seasonal clothing or weather-appropriate vehicles.
  6. Beliefs and Attitudes: Individual beliefs about a product or brand and general attitudes towards categories of products can steer choices. Positive attitudes lead to preference, while negative ones can result in avoidance.
  7. Income: A person’s or household’s income level directly affects their purchasing power and the types of products they can afford.
  8. Prices: The cost of goods and services is a critical determinant of consumer choice, with many opting for the best value for their money.

EVALUATION: 1. What is consumer choice

  1. Mention 5 factors that contribute to consumer choice

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively