Lesson Notes By Weeks and Term - Senior Secondary 2

Marketing II

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TERM – 3RD TERM

WEEK TEN

Class: Senior Secondary School 2

Age: 16 years

Duration: 40 minutes of 5 periods each

Date:

Subject: AUTO MECHANICAL

Topic: MARKETING II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.) Identify the various marketing channels

II.) Differentiate between packaging and branding

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S

ACTIVITY

STEP 1

INTRODUCTION

The teacher identify and explain some of the channels of marketing

Students listens attentively to the teacher                                                                          

STEP 2

EXPLANATION

Teacher discuss the differences between packaging and branding.

Students exhibit attentiveness and active engagement

STEP 3

NOTE TAKING

The teacher writes a summarized

note on the board

The students

copy the note in

their books

 

NOTE

MARKETING II

Marketing/Distribution Channels

  1. Direct Selling: Selling products or services directly to consumers through company-owned stores, websites, or sales representatives.
  2. Retailers: Distributing products through third-party retailers such as supermarkets, department stores, specialty shops, and online marketplaces.
  3. Wholesalers: Selling products in bulk to retailers or other businesses for resale, storage, or distribution to end customers.
  4. E-commerce Platforms: Utilizing online platforms and marketplaces such as Amazon, eBay, or Shopify to reach and sell products to a global audience.
  5. Agents and Brokers: Employing intermediaries or agents to represent and sell products on behalf of manufacturers or service providers, earning commissions or fees.
  6. Supply Chain Partners: Collaborating with suppliers, distributors, logistics providers, and other partners to ensure efficient production, delivery, and fulfillment processes.

Differences between packaging and branding

Packaging 

Branding   

These are physical materials used to contain, protect, and present products

It is the process of creating a unique identity, image, and perception for a product, service, or company

Physical appearance, functionality, and presentation of products

Creating and communicating a distinct identity, image, and perception for the brand

Tangible and visible aspect of the product  

Intangible aspect encompassing brand values, personality, and emotional associations

Primarily functional (e.g., protection, information, visibility)

Strategic (e.g., differentiation, loyalty, equity)

Protects product during storage, transportation, and handling

Builds emotional connections and relationships with consumers

 

EVALUATION: 1. Mention 4 marketing channels

  1. Differentiate between packaging and branding.

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively