Lesson Notes By Weeks and Term - Senior Secondary School 2

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  4. Sales and Market Union for the sale of goods IV

Term: 2nd Term

Week: 8

Class: Senior Secondary School 2

Age: 16 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Sales and Market Union for the sale of goods IV

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Identify the structures for the sale and marketing of secondary products

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on secondary products

Students pay attention

STEP 2

EXPLANATION

She reviews the meaning and examples of secondary products

 

Students pay attention and participates

STEP 3

DEMONSTRATION

She describes the structure for the sales and marketing of secondary products

 

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

STRUCTURE FOR THE SALES AND MARKETING OF SECONDARY PRODUCTS

  1. Direct selling: this is the marketing and selling of products directly to the

consumers away from a fixed retail location. Peddling is the oldest form of

direct selling

  1. Selling through intermediaries: This is when intermediaries such as

wholesalers and retailers are used for the sales of the products

  1. Dual distribution: This is when more than one channel is used for the

distribution of the products. They may sell directly to end-users and also

sell through intermediaries

  1. Reverse channels: This is when the products move in a reverse flow:

from the consumer to the intermediary to the beneficiary

 

EVALUATION:    1. Identify and explain the structure of the sales and marketing of secondary products

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively