Lesson Notes By Weeks and Term - Senior Secondary School 2

Term: 1^st Term

Week: 6

Class: Senior Secondary School 2

Age: 16 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Transportation I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Explain the meaning of transportation in marketing
2. State the importance of transportation in marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION	TEACHER’S ACTIVITY	STUDENT’S ACTIVITY
STEP 1 INTRODUCTION	The teacher reviews the previous lesson on distribution	Students pay attention
STEP 2 EXPLANATION	She explains the meaning of transportation in marketing	Students pay attention and participates
STEP 3 DEMONSTRATION	She discusses the importance of transportation in marketing	Students pay attention and participate
STEP 4 NOTE TAKING	The teacher writes a summarized note on the board	The students copy the note in their books

 

NOTE

TRANSPORTATION IN MARKETING

Transportation in marketing is simply the movement of goods/products from the manufacturer to other channels of distribution and eventually to the en-user

 

IMPORTANCE OF TRANSPORTATION IN MARKETING

1. it helps to bring the products/goods closer to the end-users
2. it promotes international trade and relationships
3. it enhances social interactions
4. it creates job opportunities
5. it enhances transnational and cultural relationships
6. it helps in the sustenance of a nation’s economy
7. it helps to promote business transactions and negotiation efficiencies

 

EVALUATION:    1. Explain the meaning of transportation in marketing

2. State the importance of transportation in marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively