Term: 1st Term
Class: Senior Secondary School 2
Age: 16 years
Duration: 40 minutes of 2 periods each
Topic:- Types and functions of distribution IV
SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to
- Discuss the functions of each channel of distribution
INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source
INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures
The teacher reviews the previous lesson on distribution
Students pay attention
She lists the channels of distribution
Students pay attention and participates
She discusses the functions of each channels of distribution
Students pay attention and participate
The teacher writes a summarized note on the board
The students copy the note in their books
CHANNELS OF DISTRIBUTION
The middlemen are the intermediaries that link (connect) the manufacturer
with the consumers. They include the wholesaler, retailer e.tc.
- THE WHOLESALER
The wholesaler is the person who buys goods in large quantities form the
manufacturer/producer and sales in small quantities to the retailers.
FUNCTIONS OF THE WHOLESALER TO THE MANUFACTURERS
- Provision of market: - They help to find markets for them as well as helping to advertise their product
- Information: - They serve as an indicator of the state of the market ie. telling them of the market position of their goods.
- Financing: - They buy goods from manufacturer and pay them promptly
- Storage facility: - They provider storage facilities and here releaving the manufactures the need to invest large amount of capital in warehouse.
- Risk bearing: - They help the manufactures to bear the risks of fall in prices, damage, or deterioration of a product.
- Advisory services: - They give useful advice to the manufacture regarding the types of goods to produce. The quantity and the nature of the goods.
FUNCTIONS OF THE WHOLESALER TO THE RETAILERS
- They enable retailers to stock varieties of product.
- They break bulk for the retailer making it possible for them to buy goods in bits from them. it wouldn’t be easy for them to buy straight from the manufacturers because they sell in large quantities
- They provide credit facilities to the retailers by selling good to the retailers on credit.
- Some wholesalers deliver goods directly to the retailers thus saving them the cost of running their own van.
- They help to introduce new products to the retailer.
- They help to promote retailer sale through advertising
They are the last link in the chain of distribution, retailers are those who buy
goods form the wholesaler and sell to the final consumer.
- They carry variety of goods and make them available to consumer in the area they went.
- They sometime sell goods on credit to the consumers who cannot pay immediately
- They give experts advice to consumers on the best brand to purchase as well as usage of the goods
- Retail trade is easy to establish with little capital. It therefore provides employments to many people.
- They inform the manufactures on the type of goods consumers want thereby preventing waste of resources. They also inform the consumers on new product and uses. They are the last link in the chain of distribution.
- They provide after sales service to the consumer e.g delivering and servicing of bought items like TV, Cars, radio etc
- Their hour of outlay is long and some even work on public holidays making purchases convent and easy for consumers. Some of them are situated near residential buildings.
EVALUATION: 1. List the channels of distribution
- State the functions of the wholesalers to
- the manufacturer
- the retailer
- State the functions of the retailer
CLASSWORK: As in evaluation
CONCLUSION: The teacher commends the students positively