Lesson Notes By Weeks and Term - Senior Secondary School 2

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  4. Types and functions of distribution IV

Term: 1st Term

Week: 4

Class: Senior Secondary School 2

Age: 16 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Types and functions of distribution IV

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Discuss the factors that affect distribution decisions strategies

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on distribution

Students pay attention

STEP 2

EXPLANATION

She discusses the factors that affect the distribution decisions strategies based on the types of customers

 

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the factors that affect the distribution decisions strategies based on the size and position of the manufacturer and middlemen’s cost and effect of sales

 

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

FACTORS THAT AFFECT DISTRIBUTION DECISIONS STRATEGIES

The type of customers may also impact how a product is distributed:

  1. Customer size: The larger the customer size, the more locations they occupy. This requires more middlemen to distribute the product.
  2. Quantity: A customer who buys a large quantity of product tends to deal directly with a manufacturer.

 

The size and position of the manufacturer are other factors influencing the

middle choice:

  1. Production size: A large manufacturer may open his own outlets to

distribute the products whereas a smaller manufacturer may seek

distributions through retailers and wholesalers.

  1. Financial position: Firms with good financial backing can seek high

value customers themselves without relying on middlemen.

  1. Distribution control: If a firm likes to control its own distribution, you

may prefer to sell directly to the customers or use a short distribution

channel.

 

The middlemen's cost and effect on sales should be considered when

determining distributing channels:

  1. Cost: If the commission is high, the company should consider using

fewer middlemen.

  1. Effect on sales: The company should closely examine its financial

report to see if the middlemen are positively contributing the sales and

acquiring its customers. If the financial performance through indirect

distribution channels is poor, then it might be better to reduce middlemen.

EVALUATION:    1. List and discuss the factors that affect the distribution decisions strategies with regards to the types of costumers

  1. List and discuss the factors that affect the distribution decisions strategies with regards to the size and position of the manufacturer
  2. List and discuss the factors that affect the distribution decisions strategies with regards to the middlemen’s cost and effect on sales

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively