Lesson Notes By Weeks and Term - Senior Secondary School 2

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  4. Types and functions of distribution III

Term: 1st Term

Week: 3

Class: Senior Secondary School 2

Age: 16 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Types and functions of distribution III

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Discuss the factors that affect distribution decisions strategies

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on distribution

Students pay attention

STEP 2

EXPLANATION

She discusses the factors that affect the distribution decisions strategies based on the nature of the product

 

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the factors that affect the distribution decisions strategies based on the types of market

 

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

FACTORS THAT AFFECT DISTRIBUTION DECISIONS STRATEGIES

The nature and type of product that influence distribution decisions include:

  1. Price: High-priced producers have fewer buyers and thus require fewer

but more exclusive middlemen. Low-priced producers, on the other hand,

would require many middlemen to reach a large number of customers.

  1. Product weight: Heavier products should be sold directly to reduce

handling costs, e.g. coal, cement, etc.

  1. Level of standardization: A standardized product has a universal

demand and may need as many middlemen as possible to access the large

customer base. More customized products are likely to be sold directly by

the manufacturer.

  1. Perishability: Perishable goods like bakeries are often sold through

direct channels.

  1. Extra services; If the product comes with an after-sale service (e.g.

installation), the channel will be shorter.

 

Based on the type of market, different distributions decisions may be made:

  1. Market size: The larger the market, the longer the distribution channel

for distributing it.

  1. Type of customers: Business customers often buy directly from

manufacturers whereas common customers tend to acquire products from

middlemen.

  1. Buyer location: When the customer group is widely dispersed,

distribution through wholesalers and retailers may come in handy.

 

EVALUATION:    1. List and discuss the factors that affect the distribution decisions strategies with regards to the type and nature of the product

  1. List and discuss the factors that affect the distribution decisions strategies with regards to the type and nature of the product

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively