Animal Husbandry - Senior Secondary 2 - Marketing of animal products

Marketing of animal products

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TERM: 1ST TERM

WEEK THREE

Class: Senior Secondary School 2

Age: 16 years

Duration: 40 minutes of 5 periods each

Date:

Subject: ANIMAL HUSBANDRY

Topic: MARKETING OF ANIMAL PRODUCTS

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.) Define marketing

II.) Identify the marketing channels

III.) Discuss the advantages and disadvantages of marketing channels.

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S

ACTIVITY

STEP 1

INTRODUCTION

The teacher explores marketing and describes the marketing channels of animal products.

Students listens attentively to the teacher                                                                          

STEP 2

EXPLANATION

Teacher discusses the advantages and disadvantages of marketing channels

Students exhibit attentiveness and active engagement

STEP 3

NOTE TAKING

The teacher writes a summarized

note on the board

The students

copy the note in

their books

 

NOTE

MARKETING OF ANIMAL PRODUCTS

 Marketing refers to the process of identifying, anticipating, and satisfying customer needs and wants profitably. It involves understanding customer preferences, creating products or services that meet those preferences, promoting and distributing those products effectively, and maintaining strong customer relationships.

Marketing channels

Marketing channels, also known as distribution channels, are the pathways through which goods and services move from producers to consumers. These channels can include direct channels (such as selling through company-owned stores or websites) or indirect channels (such as selling through wholesalers, retailers, agents, or intermediaries).

Advantages of marketing channels:

  1. Marketing channels allow products to reach a broader audience by leveraging the networks and distribution capabilities of intermediaries.
  2. Channels help streamline the distribution process, reducing the time and effort required to get products into the hands of consumers.
  3. Intermediaries often have specialized knowledge and skills in distribution, marketing, and selling, which can benefit producers who may lack these capabilities.
  4. Using multiple channels can help mitigate risks associated with dependence on a single distribution method or market segment.

Disadvantages Of Marketing Channels

  1. Entrusting products to intermediaries means relinquishing some control over how they are marketed and sold, which can lead to inconsistent branding or customer experiences.
  2. Working with intermediaries typically involves additional expenses, such as commissions, fees, and margins, which can reduce profitability.
  3. Conflicts may arise between different channel members, such as retailers and wholesalers, over issues like pricing, territory, or promotional support.
  4. Relying heavily on intermediaries for distribution can make businesses vulnerable to disruptions or changes in the channel landscape.

EVALUATION: 1. Define marketing.

  1. Why are marketing channels of animal products?
  2. Mention 3 advantages and 3 disadvantages of marketing channels.

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively