Browse through topics for Senior Secondary 2 1st, 2nd and 3rd Terms, All Weeks, All Subjects
Term: 1st Term
Week: 2
Class: Senior Secondary School 2
Age: 16 years
Duration: 40 minutes of 2 periods each
Date:
Subject: Marketing
Topic:- Types and functions of distribution II
SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to
INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source
INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures
INSTRUCTIONAL PROCEDURES
PERIOD 1-2
|
PRESENTATION |
TEACHER’S ACTIVITY |
STUDENT’S ACTIVITY |
|
STEP 1 INTRODUCTION |
The teacher reviews the previous lesson on distribution |
Students pay attention |
|
STEP 2 EXPLANATION |
She lists the distribution decisions strategies
|
Students pay attention and participates |
|
STEP 3 DEMONSTRATION |
She discusses the distribution decisions strategies |
Students pay attention and participate |
|
STEP 4 NOTE TAKING |
The teacher writes a summarized note on the board |
The students copy the note in their books |
NOTE
DISTRIBUTION DECISIONS STRATEGIES
Depending on the level of penetration, are three main strategies to
distribute a product in the market:
The intensive distribution channel is used for distributing common
consumer goods. Intensive distribution is when companies distribute their
products through a large number of outlets.
Intensive distribution works well for mass production and cheap-cost
products such as milk, meat, clothes, or cosmetics. With this strategy, the
company tries to cover as big a market as possible.
An example is Heineken beer being sold in supermarkets, restaurants, and
pubs.
The distribution of higher-value goods is often handled in selective
channels. Selective distribution is when companies select a few outlets to
distribute their products. The selective outlets are chosen for their
reputation and are responsible for marketing the product to the customers.
The strategy is suited for specialized products such as technology or
fashion.
Sony TVs and Zara are brands that adopt the selective distribution method.
Very high-end products are distributed in exclusive channels. Exclusive
distribution is when companies reserve the distribution to one store chain.
Products for exclusive distribution are often expensive and target middle- or
high-income customers. The producers are also well-established brands in
the market.
AT&T is the sole distributor of iPhones to the end customer. Gucci and
Lamborghini also reserve exclusive distribution to one distributor.
EVALUATION: 1. List and discuss the distribution decisions strategies
CLASSWORK: As in evaluation
CONCLUSION: The teacher commends the students positively