Lesson Notes By Weeks and Term - Senior Secondary School 2

Browse through topics for Senior Secondary 2 1st, 2nd and 3rd Terms, All Weeks, All Subjects

  1. Home
  2. Lesson Notes By Weeks and Term v2 Classes
  3. Senior Secondary 2
  4. Types and functions of distribution I

Term: 1st Term

Week: 1

Class: Senior Secondary School 2

Age: 16 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Types and functions of distribution I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the meaning of distribution
  2. Discuss the types of distribution decisions

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous session’s work

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of distribution

 

Students pay attention and participates

STEP 3

DEMONSTRATION

She lists and discusses the types of distribution decisions

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

DISTRIBUTION

Distribution means to spread the product throughout the marketplace such that a large number of people can buy it.

TYPES OF DISTRIBUTION DECISIONS

  1. Direct selling

In direct selling, the product goes directly from the producer to the customers.

An example is a local bakery that sells bread directly to people in the neighborhood.

 

  1. Indirect selling

In indirect distribution channels, products are delivered by intermediaries. These intermediaries can be wholesalers, retailers, or brokers.

An example is a chocolate maker distributing chocolates in grocery stores.

 

  1. Dual distribution

Dual distribution is the combined strategy of direct selling and selling through intermediaries to maximize product reach.

An example is M&M chocolate which can be purchased at both M&M's own stores and retailers like supermarkets, department stores, gas stations, etc.

 

  1. Reverse channel distribution

Reverse channel distribution is the channel where products flow from consumers back to retailers and manufacturers.

Examples of reverse channels include containers (e.g. bottles, wine glasses) being returned to the store after use, and faulty products being recalled (withdrawn from the market).

EVALUATION:    1. Define Distribution

  1. List and discuss the types of distribution decisions

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively