Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Merchandising I

Term: 3rd Term

Week: 8

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Merchandising I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain “merchandise” and “merchandising”
  2. Explain the features of merchandising

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on forms and functions of promotion

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of merchandise and merchandising

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the features of merchandising

 

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

MERCHANDISING

Merchandise refers to any type of goods, including personal or commercial products, as well as commodities that are sold to members of the public (retail) or other businesses (wholesale)

 

Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising to influence customer intent and reach their sales goals.

 

FEATURES OF MERCHANDISING

  1. Packaging: Packaging is a subset of marketing where a brand designs

and develops the wrapper or container to aid its transport, handling,

delivery, and communicate the brand and product information by making it

look attractive

 

FUNCTIONS OF PACKAGING

  1. To protect products from damage.
  2. To provide key information.
  3. To contain multiple items.
  4. To promote the product.
  5. To improve storage effectiveness.
  6. To consider environmental impact.

 

  1. Branding: Branding is about making consumers feel good about

supporting a company and establishing an emotional connection.

Those that brand effectively create a lasting impression that helps grow

advocacy and loyalty among customers for the long term.

 

FUNCTIONS OF BRANDING

  1. To differentiate an organization from those in your field.
  2. To show the authenticity of a product or service.
  3. To reinforce the values that the company places at the forefront of each

action.

  1. It increases the recognisability of products and services amongst

consumers, giving a company a competitive edge within the market.

  1. To build and retain loyal customers

 

EVALUATION:    1. Explain

  1. merchandise
  2. merchandising
  3. Explain and state the functions of
  4. packaging
  5. branding

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively