Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Promotion II

Term: 3rd Term

Week: 7

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Promotion II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. List and explain the forms of promotion(premium offer)
  2. State the functions of promotion

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on promotion

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of premium offer and mentions its types

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the functions of promotion

 

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

PROMOTION

PREMIUM OFFER

Premium offer is defined as a sales promotion technique where the customers are given two or more products and they pay lower than the price of the combined products. It is an inducement for the customers to buy more products.

TYPES OF PREMIUM OFFER

  1. Free premium: – These are the premium offers for which customers don’t have to pay anything they just have to purchase the product and they get the offer.
  2. Self-liquidating premium: – In, self-liquidating promotion premium offers, the token amount needs to be paid to avail the offer as a gift or voucher. The objective is to attract more customers at a lower price.
  3. On Package premiums: –  These premium offers are small toys or gifts inside the packs.

 

WORD OF MOUTH

This is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.

Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way. And it’s one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening.

 

TRADE-IN ALLOWANCE

It is a reduction in the price of a new item when an old item is given as part of the deal. It is also the sales promotion technique in which the buyers are offered a fixed discount (called trade-in allowance) on the price of a new model or item in exchange for an older model or item.

 

SAMPLING

Sampling is a process used in statistical analysis in which a predetermined number of observations are taken from a larger population. The methodology used to sample from a larger population depends on the type of analysis being performed, but it may include simple random sampling or systematic sampling.

 

MERCHANDISING

Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts or coupons. More broadly, merchandising may refer to retail sales itself, that is the provision of goods to end-user consumers.

 

FUNCTIONS OF PROMOTION

  1. It provides employment for thousands of people
  2. It affords the society to enjoy and derive benefits which would not have otherwise been possible.
  3. Promotion helps to influence consumer buying behaviour.
  4. It helps to communicate the strength of a product over its rivals.
  5. It helps to re-orientate old customers about other benefits of their valued/ choice products.
  6. It helps to reinforce advertisement.
  7. It facilitates the introduction of new products to the trade.
  8. It enhances and stimulates salesforce enthusiasm.
  9. It promotes sales of established products

 

 

EVALUATION:    1. Explain some forms of promotion

  1. State the functions of promotion

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively