Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Advertising III

Term: 3rd Term

Week: 5

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Advertising III

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Describe the roles of advertising

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on advertising

Students pay attention

STEP 2

EXPLANATION

She discusses the roles of advertising

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses more roles of advertising

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

ROLES OF ADVERTISING

  1. Support to Personal Selling – A firm’s promotional objective can not be achieved only through personal selling. To achieve such objective other promotional activities should be done along with personal selling. Here, advertisement helps personal selling.
  2. Reach To Mass People – It is the process of non-personal and mass communication. It aims at reaching mass people at a single effort, which is not possible by personal selling.
  3. Attract a new Marketing Segment – It is also done to attract new customers who can be potential customers of the firm in the future.
  4. Promotion of New Product – Before launching the new product in the market consumers should be well informed about the use and benefits of the product. Advertising aims to fulfill this objective.
  5. Improve Dealer Relation – Wholesalers and retailers usually want advertisements to be done by producers, while producers want support from them. Therefore, by sharing this responsibility the relation of the firm with dealers can be improved, and sometimes such a relationship can be maintained by taking responsibility by the firm itself.
  6. Expand the Use of the Product – It may lengthen the season for a product. For example with the help of massive advertisements – ice cream and cold drinks can be marketed in the winter seasons too.
  7. Brand Patronage – Suitable advertisings, in the long run, aim to develop brand loyalty and build up company goodwill in the market by influencing consumer positivity.
  8. Expand Company Sales – The ultimate objective of advertising is to expand company sales and profitability by,
  • Motivating consumers to immediate buying decisions,
  • Building product and company image,
  • Educating consumers about the uses and benefits of the product,
  • Developing relations with dealers, wholesalers, and retailers, etc.

 

EVALUATION:    1. List and explain the roles of advertising

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively