Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Advertising I

Term: 3rd Term

Week: 3

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Advertising I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the meaning of advertising
  2. State the types of advertising

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on pricing

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of advertising

Students pay attention and participates

STEP 3

DEMONSTRATION

She states the types of advertising

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

ADVERTISING

Advertising is simply the process of calling people’s attention to a produc, service or an idea

TYPES OF ADVERTISING

  1. PRINT ADVERTS: These are adverts done on printed materials such as newspapers journals, novels, flyers, posters, signages, on the bodies of objects such as cars, houses etc
  2. ELECTRONIC ADVERTS: These are adverts done via electronic means e.g internet, radio, television etc

 

 

EVALUATION:    1. Define advertising

  1. State and explain the types of advertising

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively