Vocabulary Development - Senior Secondary 1 - Words associated with advertising

Words associated with advertising

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TERM: 3RD TERM

WEEK: 2

CLASS: Senior Secondary School 1
AGE: 15 years
DURATION: 1 period of 40 mins
DATE:
TOPIC: Vocabulary Development
CONTENT: Words associated with advertising
SPECIFIC OBJECTIVES: By the end of the lesson, Learners should be able to;
a. Identify words associated with advertising.
b. Use these words correctly in various advertising contexts.
INSTRUCTIONAL TECHNIQUES: Discussion, group activities, case study, research
INSTRUCTIONAL MATERIALS: Newspapers, magazines, advertising brochures, projector (optional)

INSTRUCTIONAL PROCEDURES:

Introduction:
The teacher introduces the topic by discussing the importance of advertising in daily life. The teacher introduces key words like "brand," "target audience," "campaign," "slogan," and "promotion," explaining their significance in advertising. The teacher may provide a few examples from well-known ads.

Word Identification:
The teacher displays examples of advertisements (from newspapers, magazines, or television) and highlights words commonly used in advertising. The teacher then explains the context in which these words are used, emphasizing how they help create persuasive messages.

 

Guided Practice:
The teacher provides a set of sample advertisements with missing words (e.g., "The new ___ is designed to appeal to young people"). Learners must fill in the blanks with the correct vocabulary (e.g., "product," "ad campaign"). Learners are asked to create their own advertisements in groups, using at least five vocabulary words from the lesson.

 

Evaluation:
Learners are asked to:

  • Identify and define five words associated with advertising (e.g., "slogan," "consumer," "brand," "ad copy," "target audience").
  • Write a sentence using each word correctly.
  • Create a short advertisement for a product or service using at least three vocabulary words.
  • Compare and contrast how different advertisements use these words in their campaigns.

 

Classwork:
Learners are asked to research an advertisement from a newspaper or magazine and write a brief analysis of the words used in the ad. They should focus on the vocabulary related to the promotion and how the words help persuade the audience. Learners will present their findings to the class.

 

Assignment:
Learners will create an advertisement for a new product, using at least ten advertising-related vocabulary words. They will write a short description of the product and how the advertisement appeals to the target audience.

 

Conclusion:
The teacher reviews the lesson’s key vocabulary and provides feedback on the advertisements created by the learners. The teacher encourages students to continue analyzing advertisements in their daily life and practice identifying the persuasive language used.