Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Merchandising III

Term: 3rd Term

Week: 10

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Merchandising III

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. State the conditions in merchandising
  2. Discuss the functions of merchandising

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on merchandising

Students pay attention

STEP 2

EXPLANATION

She states the conditions in merchandising

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the functions of merchandising

 

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

CONDITIONS IN MERCHANDISING

  1. Warehousing cost:

This relates to who bears the cost of keeping the products, i.e. is it the

manufacturer or the wholesaler merchant. Both parties must agree so as to

avoid unnecessary problems.

 

  1. Cost resulting from a reduction in inventory value:

Cost reduction in inventory management is vital in an exploding market that

is continuously attracting more competition.

As competition increases, logistics businesses must take a few

straightforward steps to reduce inventory costs to stay in the game.

 

5 ways to reduce cost

  1. You can keep inventory levels (and therefore costs) lower by speeding
  2. up supplier lead times.
  3. Get rid of obsolete inventory
  4. Choose better and high quality stock-keeping and inventory software
  5. Set up automatic re-orders when inventory gets low
  6. Monitor your Stock keeping units (SKUs)

 

  1. Transportation cost:

The expenses involved in moving products or assets to a different place,

which are often passed on to consumers. For example, a business would

generally incur a transportation cost if it needs to bring its products to

retailers in order to have them offered for sale to consumers.

 

  1. Distribution tasks:

The process of distribution refers to a series of activities which takes place

between the time of the production of goods and the time they reach the

final consumers or put it another way, the time taken up by the production

unit of such activities are part of a continuing process of productions.

 

FUNCTIONS OF MERCHANDISING

  1. Nearness to the population/target market.
  2. It helps the producers of some perishable goods to have a rigid

distribution control to avoid spoilage.

      3. It affords products to have a high value per unit

      4. It helps in spreading the cost of promotion.

      5. It helps to create a job for thousands of unemployed.

      6. it helps in product packaging and serves as a source of information.

 

EVALUATION:    1. State the conditions in merchandising

  1. State the functions of merchandising

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively