Vocabulary Development - Senior Secondary 1 - Advertising

TERM: 2^ND TERM

WEEK: 9 and 10

CLASS: Senior Secondary School 1
AGE: 15 years
DURATION: 1 period of 40 mins
DATE:
TOPIC: Vocabulary Development
CONTENT: Advertising
SPECIFIC OBJECTIVES: By the end of the lesson, learners should be able to:
a. Define advertising
b. Identify common advertising terms
c. Use advertising vocabulary in sentences

INSTRUCTIONAL TECHNIQUES: Explanation, Discussion, Guest Speaker
INSTRUCTIONAL MATERIALS: Flashcards with advertising terms, Video on advertising, Whiteboard, Markers

INSTRUCTIONAL PROCEDURES

Introduction:
The teacher introduces the topic of advertising, explaining its role in promoting products and services. The teacher asks learners to recall advertisements they have seen on TV, social media, or billboards.

Instruction:
The teacher defines advertising as the activity or profession of producing advertisements for commercial products or services. The teacher explains that advertising helps businesses to attract customers.

Key terms associated with advertising:

• Ad: A short form for advertisement
• Target audience: The group of people that an ad is aimed at
• Brand: The name or symbol that identifies a product
• Slogan: A short and catchy phrase used to promote a product
• Campaign: A series of ads with a common theme
• Billboard: A large outdoor advertisement
• Commercial: A type of advertisement aired on TV or radio

Guest Speaker:
If possible, a guest speaker (an advertising professional) could be invited to speak about their experience and explain the various aspects of advertising, from strategy to execution.

Exercises:

• Exercise 1: Match the advertising terms to their definitions:
  • Ad
  • Target audience
  • Brand
  • Slogan
  • Billboard

Definitions: A large advertisement on the roadside, A short phrase to catch attention, A group of people that an ad targets, The name of a product, A short form for advertisement.

• Exercise 2: Fill in the blanks with the correct advertising term:
  1. Coca-Cola’s ___________ is “Open Happiness.”
  2. The company’s new ___________ is targeted at young adults.
  3. The new ad campaign will run on ___________ across the city.
• Exercise 3: Write 3 sentences using advertising terms (e.g., “The target audience for this ad is teenagers”).

Evaluation:
The teacher evaluates learners by asking them:

• Define advertising
• List and explain three advertising terms
• Use these terms in sentences

Classwork:
Learners are given a passage with missing advertising terms, and they are asked to fill in the blanks. They are also asked to create a catchy slogan for a new product.

Assignment:
Learners are tasked with researching and writing a 150-word report on the role of advertising in modern society, using at least five advertising terms discussed in the lesson.

Conclusion:
The teacher concludes by summarizing the lesson, praising learners for their engagement, and reminding them to review the key advertising terms.