Browse through topics for Senior Secondary 1 1st, 2nd and 3rd Terms, All Weeks, All Subjects
Term: 2nd Term
Week: 8
Class: Senior Secondary School 1
Age: 15 years
Duration: 40 minutes of 2 periods each
Date:
Subject: Marketing
Topic:- Organizational behaviour II
SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to
INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source
INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures, https://stoplearn.com/consumer-and-organisational-behaviour/
INSTRUCTIONAL PROCEDURES
PERIOD 1-2
|
PRESENTATION |
TEACHER’S ACTIVITY |
STUDENT’S ACTIVITY |
|
STEP 1 INTRODUCTION |
The teacher reviews the previous lesson on organizational buying behaviour |
Students pay attention |
|
STEP 2 EXPLANATION |
She explains discusses the organizational buying process |
Students pay attention and participates |
|
STEP 3 DEMONSTRATION |
She highlights the model of organizational buying behaviour |
Students pay attention and participate |
|
STEP 4 NOTE TAKING |
The teacher writes a summarized note on the board |
The students copy the note in their books |
NOTE
DESCRIPTION OF ORGANISATIONAL BUYING PROCESS
(i) Problem recognition:
At this stage, a staff in an organisation discovers a problem that can be
solved or an opportunity that can be tapped by acquiring a specific product.
(ii) General description of need:
This is when member of organisation determine ¡n a specific manner how
the identified problem can be solved.
(iii) Product specification:
This involves a detailed and precise technical expertise and intervention
and description of the needed item(s).
(iv) Supply search:
This is the search for the suppliers of the needed item after it has been
identified and known.
(v) Acquisition and Analysis of Proposals:
This is when shortlisted supply format prices and products catalogues are
examined, scrutinized and assessed.
(vi) Supply selection:
This relates to analysis of alternative proposals.
(vii) Selection of an order routine:
This is when the order for the supply of the successful shortlisted firm is
placed.
(viii) Performance review:
This involves evaluation or past purchase review exercise as the
functionality of the procured item.
MODEL OF ORGANISATIONAL BUYING BEHAVIOUR
Problem Recognition → General Description of Need → Detailed
Description of Product Specification → Supply Search → Acquisition and
Analysis of Proposals → Supply Selection → Selection of an Order Routine
→ Performance Review
EVALUATION: 1. Discuss the organizational buying process
CLASSWORK: As in evaluation
CONCLUSION: The teacher commends the students positively