Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. rguments for and against elimination and survival

Term:2nd Term

Week: 6

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:    Commerce

Topic:-      Arguments for and against elimination and survival of wholesaler channel of distribution

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Discuss the argument ‘for’ the elimination of the wholesaler channel of distribution
  2. Discuss the argument ‘against’ the elimination of the wholesaler channel of distribution

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on modern trends in retail trade

Students pay attention

STEP 2

EXPLANATION

She discusses the arguments for the elimination of the wholesaler channel of distribution

 

Students pay attention and participates

STEP 3

DEMONSTRATION

She further discusses the argument against the elimination of the wholesaler channel of distribution

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

ARGUMENTS FOR THE ELIMINATION OF THE WHOLESALER CHANNEL OF DISTRIBUTION

  1. There is no need of the services of wholesalers
  2. Trend of direct marketing of goods from producers to consumers is

developing during recent years

  1. The trend of authorised dealers is developing during recent years
  2. Wholesales are responsible for increasing the cost of product
  3. Wholesalers create a long chain between producer and consumers
  4. Wholesalers encourage black marketing
  5. Wholesalers do not serve much to the new manufacturers
  6. Development of means of transportation
  7. Wholesalers develop their own brand and trademark
  8. Wholesalers are interested in high profits

 

ARGUMENTS AGAINST THE ELIMINATION OF THE WHOLESALER CHANNEL OF DISTRIBUTION

  1. To take over the liabilities of manufacturers
  2. To take over the botheration for retailers
  3. Wholesalers make the process of distribution easy and quick
  4. Wholesalers have sound sales organisation

 

EVALUATION:   1. Discuss the arguments for the elimination of the wholesaler channel of distribution

  1. Discuss the arguments against the elimination of the wholesaler channel of distribution

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively