Browse through topics for Senior Secondary 1 1st, 2nd and 3rd Terms, All Weeks, All Subjects
Term: 2nd Term
Class: Senior Secondary School 1
Age: 15 years
Duration: 40 minutes of 2 periods each
Topic:- Consumer behaviour I
SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to
INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source
INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures, https://stoplearn.com/consumer-and-organisational-behaviour/
The teacher reviews the previous lesson on the types of market
Students pay attention
She explains the meaning of consumer behaviour
Students pay attention and participates
She discusses the factors that influences consumer behaviour
She highlights the model of life cycle among consumers
Students pay attention and participate
The teacher writes a summarized note on the board
The students copy the note in their books
Consumer behavior is the study of how people make decisions about
what they buy, want, need, or act in regards to a product, service, or
company. It is critical to understand consumer behavior to know how
potential customers will respond to a new product or service.
FACTORS THAT INFLUENCES CONSUMER BEHAVIOUR
Culture can be defined as set of values, beliefs, preferences and tastes
pass across from one generation to another. Invariably the culture where
an individual comes may have a direct/indirect impact and influence on
consumption and buying behaviour.
This relates to group or societal class. Every consumer belongs to a
number of social groups. The word social could be described as
relationship, fellowship or interaction between people. For instance, senior
secondary school, students are a class of social group whose consuming
pattern may be influential on each other.
Every group exhibits certain norms of behavior. Norms are the values,
attitudes and behaviours that a group deems appropriate for its members.
These relate to taste, preference and choice that an individual has for a
particular product/item. Personal factors do influence consumption pattern
of consumer. It can be as a result of religious belief, educational
attainment, exposure, taste etc. for Instance, some people could not be
influenced to eat a particular kind of meat or food due to personal policy or
decision or religious belief.
The nation’s and the consumer economic conditions do also influence
consumption pattern and consumer behavior. Inflation (i.e. persistent and
consistent rise in price of products) and taxes on personal economic
situation is another determinant.
These are people whose opinions are sought -on-certain specific products.
They most often belong to the same social class as against those they
influence. They are knowledgeable, creative, extroverts, friendly, command
respect, cosmopolitan, expose to mass media,- opinion moulders,
authoritative, influential, etc. . .
These include attitudes, perception, learning, motivation and personality
(self-image) which has direct or indirect influences on consumer buying
This could be seen to be learned reaction towards a product offer in a
consistently favourable and unfavourable manner. Although, they are
generally not considered as a good component of consumer behaviour.
This could be described as mental thought of how someone sees
something. This could be selective exposure, selective perception,
selective retention may in one way or the other’ influence consumer
Naturally, people do follow a certain pattern of living known as the family
life cycle. This ordinarily means that consumption pattern of people
changes at a particular level of growth and development which invariably
influences consuming behaviour.
MODEL OF LIFE CYCLES
home, head of household as breadwinner.
home, head of household retired.
EVALUATION: 1. Explain consumer behaviour
CLASSWORK: As in evaluation
CONCLUSION: The teacher commends the students positively