Lesson Notes By Weeks and Term - Senior Secondary School 1

Browse through topics for Senior Secondary 1 1st, 2nd and 3rd Terms, All Weeks, All Subjects

  1. Home
  2. Lesson Notes By Weeks and Term v2 Classes
  3. Senior Secondary 1
  4. arge scale retail trade; characteristics, advanta

Term: 2nd Term

Week: 3

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:    Commerce

Topic:-      Large scale retail trade; characteristics, advantages and disadvantages

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. State the characteristics of large scale retail trade
  2. Discuss the advantages and disadvantages of large scale retail trade

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on small scale retail trade

Students pay attention

STEP 2

EXPLANATION

She states the characteristics of large scale retail trade

Students pay attention and participates

STEP 3

DEMONSTRATION

She further outlines the advantages and disadvantages of retail trade

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

CHARACTERISTICS OF LARGE SCALE RETAIL TRADE

  1. Standard or an identical shop design
  2. They require a huge investment.
  3. They have large size showrooms to sell goods.
  4. They are generally located at a central place or in shopping centers. A

large number of customers visit these showroom

  1. It generally sells goods to customers on cash-basis

ADVANTAGES OF LARGE SCALE RETAIL TRADE

  1. Competitive price

- The customer is assured to get the same quality good at the same price

at any other smaller retailers

- Sometimes, the price is lower when large retailer gives “special offers” to

attract customers

  1. One stop shopping

Customers finds it very convenient as they can do all their shopping under

one roof due to the wide range of goods offered by the various departments

  1. Convenience

- Self-service in large stores makes goods easy to collect and customers

can go round on their own

- Prices are clearly marked and goods are packed in very convenient

Packages

- The facilities offered enable the customers to shop in comfort

Example: air-conditioning, escalators and restaurants

  1. Quick turnover

Since the volume of sales is so large, they can afford to make a small profit

on each sale, thereby attracting customers with lower price

  1. Savings on operation costs per unit of goods sold

- A large retailer would save on floor space since his turnover is very large

- He enjoys economies in administrations since the number of staff

employed would not necessarily increase with the increase in turnover

- There are certain advantages to be gained in advertising since one

advertisement can advertise for the all branches

 

DISADVANTAGES OF LARGE-SCALE RETAIL TRADE

To the Retailer

  1. Large capital

- A larger amount of capital is needed since the business stocks a great

variety of goods which it buy in bulk direct from the manufacturers

- Working capital is also very high 1. Loss of the personal touch

- Customers have to forgo the “personal touch” when they buy goods from

a larger retailer where self – service is the offered

  1. Only standard goods are stocked

- A large retailer will stock only these items which are in regular demand

and which can be sold quickly

- A customer with an eye for individuality must look to the small retailer who

may cater to their individual taste

  1. Administrative difficulties

- As the number and size of branches increase, control from the

headquarters become quite difficult and expensive

- The staff lose their personal contact with the employer

- It is not easy to find managers of the right calibre for large – scale stores

 

  1. High overheads

- A large staff means high wage bills

- Even if the wage bills can be kept down through self-service, it involves

losses through theft therefore they need to install devices and employ store

detectives

- Other operating expenses are high rentals since most of large retailers

are sited in town centres

  1. Greater risk of loss

- Since the overheads (e.g. rents, advertising, wages, maintenance cost)

are very high, and if turnover does not come up to expectations, profit will

fall even faster

- Warehousing of large stocks of goods means that the retailer bears the

risk of loss should the demand for goods fall e.g. changes in taste

To the customers

  1. Loss of the personal touch

Customers have to forgo the “personal touch” when they buy goods from a

larger retailer where self – service is the offered

  1. Only standard goods are stocked

- A large retailer will stock only these items which are in regular demand

and which can be sold quickly

- A customer with an eye for individuality must look to the small retailer who

may cater to their individual taste

  1. No credit

- Since a large retailer serves many customers who normally strangers,

therefore they won’t offer any credit

- However, customers are able to buy on credit if they have credit or debit

card

EVALUATION:   1. What are the characteristics of large scale retail trade?

  1. Outline the advantages and disadvantages of large-scale retail trade

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively