Browse through topics for Senior Secondary 1 1st, 2nd and 3rd Terms, All Weeks, All Subjects
Term: 2nd Term
Week: 3
Class: Senior Secondary School 1
Age: 15 years
Duration: 40 minutes of 2 periods each
Date:
Subject: Commerce
Topic:- Large scale retail trade; characteristics, advantages and disadvantages
SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to
INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source
INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures
INSTRUCTIONAL PROCEDURES
PERIOD 1-2
PRESENTATION |
TEACHER’S ACTIVITY |
STUDENT’S ACTIVITY |
STEP 1 INTRODUCTION |
The teacher reviews the previous lesson on small scale retail trade |
Students pay attention |
STEP 2 EXPLANATION |
She states the characteristics of large scale retail trade |
Students pay attention and participates |
STEP 3 DEMONSTRATION |
She further outlines the advantages and disadvantages of retail trade |
Students pay attention and participate |
STEP 4 NOTE TAKING |
The teacher writes a summarized note on the board |
The students copy the note in their books |
NOTE
CHARACTERISTICS OF LARGE SCALE RETAIL TRADE
large number of customers visit these showroom
ADVANTAGES OF LARGE SCALE RETAIL TRADE
- The customer is assured to get the same quality good at the same price
at any other smaller retailers
- Sometimes, the price is lower when large retailer gives “special offers” to
attract customers
Customers finds it very convenient as they can do all their shopping under
one roof due to the wide range of goods offered by the various departments
- Self-service in large stores makes goods easy to collect and customers
can go round on their own
- Prices are clearly marked and goods are packed in very convenient
Packages
- The facilities offered enable the customers to shop in comfort
Example: air-conditioning, escalators and restaurants
Since the volume of sales is so large, they can afford to make a small profit
on each sale, thereby attracting customers with lower price
- A large retailer would save on floor space since his turnover is very large
- He enjoys economies in administrations since the number of staff
employed would not necessarily increase with the increase in turnover
- There are certain advantages to be gained in advertising since one
advertisement can advertise for the all branches
DISADVANTAGES OF LARGE-SCALE RETAIL TRADE
To the Retailer
- A larger amount of capital is needed since the business stocks a great
variety of goods which it buy in bulk direct from the manufacturers
- Working capital is also very high 1. Loss of the personal touch
- Customers have to forgo the “personal touch” when they buy goods from
a larger retailer where self – service is the offered
- A large retailer will stock only these items which are in regular demand
and which can be sold quickly
- A customer with an eye for individuality must look to the small retailer who
may cater to their individual taste
- As the number and size of branches increase, control from the
headquarters become quite difficult and expensive
- The staff lose their personal contact with the employer
- It is not easy to find managers of the right calibre for large – scale stores
- A large staff means high wage bills
- Even if the wage bills can be kept down through self-service, it involves
losses through theft therefore they need to install devices and employ store
detectives
- Other operating expenses are high rentals since most of large retailers
are sited in town centres
- Since the overheads (e.g. rents, advertising, wages, maintenance cost)
are very high, and if turnover does not come up to expectations, profit will
fall even faster
- Warehousing of large stocks of goods means that the retailer bears the
risk of loss should the demand for goods fall e.g. changes in taste
To the customers
Customers have to forgo the “personal touch” when they buy goods from a
larger retailer where self – service is the offered
- A large retailer will stock only these items which are in regular demand
and which can be sold quickly
- A customer with an eye for individuality must look to the small retailer who
may cater to their individual taste
- Since a large retailer serves many customers who normally strangers,
therefore they won’t offer any credit
- However, customers are able to buy on credit if they have credit or debit
card
EVALUATION: 1. What are the characteristics of large scale retail trade?
CLASSWORK: As in evaluation
CONCLUSION: The teacher commends the students positively