Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. What do markets do

Term: 2nd Term

Week: 2

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       What do markets do

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the meaning of market
  2. Discuss actions to be taken before marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on the marketing environment

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of market

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the actions to be taken before marketing

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

WHAT DO MARKETS DO

A market is defined as the sum total of all the buyers and sellers in the

area or region under consideration. The area may be the earth, or

countries, regions, states, or cities. The value, cost and price of items

traded are as per forces of supply and demand in a market.

 

ACTIONS TO BE TAKEN BEFORE MARKETING

  1. Mobilization of workforce: this is assembling the best hands and teams

of people that will help to achieve the collective goals. The ability to

mobilize the right hands will determine to a large extent whether or not the

company becomes successful

 

  1. Production of quality goods and services: it is essential that companies

produce goods that meet the needs of consumers. Quality should be of

utmost importance when this is being done

 

  1. Managing distribution network: Companies can choose from a wide

range of internal(internet, sales teams etc) and external distribution

channels(small distributors, large distributors etc)

 

EVALUATION:    1. Explain Market

  1. Discuss the actions to be taken before marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively