Lesson Notes By Weeks and Term - Senior Secondary School 1

Term: 2^nd Term

Week: 10

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Marketing research

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Explain the meaning of marketing research
2. Discuss the reasons for marketing research

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION	TEACHER’S ACTIVITY	STUDENT’S ACTIVITY
STEP 1 INTRODUCTION	The teacher reviews the previous lesson on market planning process	Students pay attention
STEP 2 EXPLANATION	She explains the meaning of marketing research	Students pay attention and participates
STEP 3 DEMONSTRATION	She gives reasons for marketing research	Students pay attention and participate
STEP 4 NOTE TAKING	The teacher writes a summarized note on the board	The students copy the note in their books

 

NOTE

MARKETING RESEARCH

Marketing research is the systematic gathering, recording and analyzing of

data about problems relating to marketing a particular product or service

 

REASONS FOR MARKETING RESEARCH

1. Identify new customers.
2. Get to know existing customers.
3. Set realistic targets for the business.
4. Develop new and effective strategies for marketing to the costumers.
5. Solve the biggest business challenges.
6. Investigate expansion opportunities.
7. Identify how to expand what is being sold.

 

 

EVALUATION:    1. Explain the meaning of marketing research

2. Give reasons for marketing research

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively