Lesson Notes By Weeks and Term - Senior Secondary School 1

Browse through topics for Senior Secondary 1 1st, 2nd and 3rd Terms, All Weeks, All Subjects

  1. Home
  2. Lesson Notes By Weeks and Term v2 Classes
  3. Senior Secondary 1
  4. Marketing mix II

Term: 2nd Term

Week: 1

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Marketing mix II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the meaning of marketing environment
  2. Discuss the classes of marketing environment

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on the marketing mix

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of marketing environment

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the classes of marketing environment

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

MARKETING ENVIRONMENT

A marketing environment encompasses all the internal and external

factors that drive and influence an organization's marketing activities.

Marketing managers must stay aware of the marketing environment to

maintain success and tackle any threats or opportunities that may affect

their work

 

CLASSES OF MARKETING ENVIRONMENT

  1. Macro environment: These are the major uncontrollable, external forces

(economic, demographic, technological, natural, social and cultural, legal

and political) which influence a company's decision making and have an

impact upon its performance.

 

  1. Micro environment: These are the factors or elements in a firm's

immediate environment which affect its performance and decision-making;

these elements include the firm's suppliers, competitors, marketing

intermediaries, customers and publics.

EVALUATION:    1. Explain Marketing environment

  1. Discuss the classes of marketing environment

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively