Lesson Notes By Weeks and Term - Senior Secondary 1

TERM – 1^ST TERM

WEEK NINE

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 5 periods each

Date:

Subject: TOURISM

Topic: TOURISM DEVELOPMENT AND MANAGEMENT

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

1. Define tourism development and tourism management
2. Identify the objectives and strategies for tourism development
3. Identify the components and challenges of tourism management

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

NOTE

TOURISM DEVELOPMENT AND MANAGEMENT.

Tourism Development

Tourism development refers to the process of planning, promoting, and enhancing tourism activities and infrastructure in a destination to attract visitors, generate revenue, and foster economic growth. It involves various stakeholders, including government agencies, businesses, local communities, and non-profit organizations, working together to create a sustainable and competitive tourism industry.

Objectives of Tourism Development

1. Tourism development aims to stimulate economic growth by creating jobs, generating income, and attracting investment in tourism-related infrastructure and services.
2. Sustainable tourism development seeks to preserve and promote cultural heritage, traditions, and community identity while fostering cross-cultural understanding and appreciation.
3. Responsible tourism development focuses on minimizing negative environmental impacts, conserving natural resources, and promoting eco-friendly practices to preserve biodiversity and ecosystems.

Strategies for Tourism Development

1. Investing in transportation, accommodation, and other tourism-related infrastructure to improve accessibility and enhance visitor experiences.
2. Developing new tourism products and experiences to cater to changing consumer preferences and attract a diverse range of visitors.
3. Promoting destinations through targeted marketing campaigns, branding initiatives, and digital platforms to increase awareness and attract tourists.
4. Involving local communities in tourism planning and development processes to ensure their participation, ownership, and equitable distribution of benefits.

Tourism Management

Tourism management involves the planning, organization, coordination, and control of tourism activities and resources to ensure the sustainable development and efficient operation of tourism businesses and destinations.  It encompasses various functions, including marketing, operations, finance, human resources, and environmental management, to meet the needs of tourists while balancing economic, socio-cultural, and environmental considerations.

Components of Tourism Management

1. Destination Management: Planning and coordinating destination-level activities, including infrastructure development, marketing, visitor services, and stakeholder collaboration, to enhance the attractiveness and competitiveness of a destination.
2. Marketing Management: Developing and implementing marketing strategies and campaigns to promote tourism products, attract visitors, and increase destination visibility and competitiveness.
3. Operations Management: Managing day-to-day operations of tourism businesses, such as hotels, restaurants, attractions, and transportation services, to ensure efficient service delivery and customer satisfaction.
4. Crisis Management: Planning and preparedness for managing crises and emergencies, such as natural disasters, health pandemics, political unrest, or terrorism, to ensure the safety and security of tourists and destination communities.

Challenges in Tourism Management

1. Overcrowding and Overtourism: Managing tourist congestion and balancing visitation levels to prevent negative impacts on local communities, infrastructure, and natural resources.
2. Environmental Degradation: Mitigating environmental degradation caused by tourism activities, such as pollution, habitat destruction, and overuse of water and energy resources.
3. Cultural Commodification: Balancing the preservation of cultural heritage with the demands of tourism development to avoid cultural commodification, exploitation, and loss of authenticity.
4. Economic Leakage: Addressing issues of economic leakage, where a significant portion of tourism revenue leaks out of the destination economy due to leakages to foreign-owned businesses or imports.

EVALUATION: 1. Differentiate between tourism development and tourism management

2. Mention 3 objectives of tourism development
3. Identify 5 challenges of tourism management.
4. Why is tourism management important?

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively