Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Classification of products II

Term: 1st Term

Week: 9

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Classification of products II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the meaning of products
  2. Discuss the classification of products

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures, https://blog.hubspot.com/marketing/product-classification

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on the classification of products

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of specialty goods giving examples

Students pay attention and participates

STEP 3

DEMONSTRATION

She explains the meaning of unsought goods giving examples

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

CLASSIFICATION OF PRODUCTS

  1. Specialty goods: A specialty good is the only product of its kind on the

market. This means consumers don't usually feel the need to compare and

deliberate as much as they would with shopping products.

For example, iPhones are a specialty good because of Apple’s strong

brand identity, unique features, and operating system. This combination

creates a perception of product quality.

Other examples of specialty goods include luxury cars, gourmet food

brands, and designer clothing.

 

  1. Unsought Goods

Unsought products are goods that people aren't usually excited to buy.

These products have utility, but they're usually not fun purchases. Good

examples of unsought goods include fire extinguishers, insurance, and

refrigerators.

People often buy unsought goods out of a sense of fear, danger, or utility.

For instance, you wouldn't go online to search for the "new and best" fire

extinguisher. You'd only buy one due to the fear of a potential fire. People

also buy unsought goods like refrigerators or toasters because the old ones

stopped working

 

EVALUATION:    1. Explain

  1. specialty goods
  2. unsought goods
  3. Give two examples each of
  4. specialty goods
  5. unsought goods

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively