Browse through topics for Senior Secondary 1 1st, 2nd and 3rd Terms, All Weeks, All Subjects
Term: 1st Term
Week: 8
Class: Senior Secondary School 1
Age: 15 years
Duration: 40 minutes of 2 periods each
Date:
Subject: Marketing
Topic:- Classification of products I
SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to
INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source
INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures, https://blog.hubspot.com/marketing/product-classification
INSTRUCTIONAL PROCEDURES
PERIOD 1-2
|
PRESENTATION |
TEACHER’S ACTIVITY |
STUDENT’S ACTIVITY |
|
STEP 1 INTRODUCTION |
The teacher reviews the previous lesson on the societal marketing concepts |
Students pay attention |
|
STEP 2 EXPLANATION |
She defines product |
Students pay attention and participates |
|
STEP 3 DEMONSTRATION |
She further discusses the classes of products |
Students pay attention and participate |
|
STEP 4 NOTE TAKING |
The teacher writes a summarized note on the board |
The students copy the note in their books |
NOTE
CLASSIFICATION OF PRODUCTS
A product is the item offered for sale. A product can be a service or an
item. It can be physical or in virtual or cyber form. Every product is made at
a cost and each is sold at a price. The price that can be charged depends
on the market, the quality, the marketing and the segment that is targeted.
Product classification organizes products into four categories based mostly
on consumer buying behavior, similarity to competing brands, and price
range. Classifying products helps marketing and sales teams develop
strategies to target consumer needs.
much thought.
Once consumers choose their brand of choice, they typically stick to it
unless they see a reason to switch. For example, an interesting
advertisement or convenient placement at the checkout aisle may inspire
them to try a new brand.
Examples of convenience goods include:
Shopping goods are products shoppers typically spend more time
researching and comparing before they buy. Unlike convenience goods,
these are rarely impulse purchases.
Shopping goods can be affordable items, like clothes and home decor. For
example, if you have an event coming up and you want to get a nice pair of
shoes, this doesn’t fall under impulse purchases. Instead, you'll want to try
it on, consider whether the price is worth it, and even get input from your
loved ones.
Shopping goods can also be a one-off purchase with a higher economic
impact. These are higher-end goods like cars and houses
EVALUATION: 1. Define product
b shopping goods
CLASSWORK: As in evaluation
CONCLUSION: The teacher commends the students positively