Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Marketing concepts III

Term: 1st Term

Week: 7

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Marketing Concepts III

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the societal marketing concepts
  2. Discuss the levels of relationship building with consumers

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on the sales concept

Students pay attention

STEP 2

EXPLANATION

She defines societal marketing concept

Students pay attention and participates

STEP 3

DEMONSTRATION

She further discusses the levels of building relationship with consumers

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

SOCIETAL MARKETING CONCEPT

The societal marketing concept adopts the position that marketers have

a greater social responsibility than simply satisfying customers and

providing them with superior value. Instead, marketing activities should

strive to benefit society's overall well-being.

 

LEVELS OF BUILDING RELATIONSHIP WITH CONSUMERS

  1. Basic marketing: This is implies selling the product without call backs or

feed-back from the customers. Here, there is no effort to build the

relationship

  1. Reactive marketing: After selling the product, the company encourages

customers to report their comments, complaints, and suggestions. Here,

there is some effort to build the relationship.

  1. Accountable marketing: After selling the product, the company calls back

the customer after a short time to find out if the customer is satisfied or not.

Here, there is increased level of effort in building the relationship.

  1. proactive marketing: After selling the product, the company remains in

regular contact with the customer and provide suggestions for better use of

the product, servicing, and repairs. The company also informs the customer

about the firm's new products, improved quality and services. Here, the

company is working harder to enhance the level of relationship.

  1. Partnership marketing: Under partnership marketing, the company

continuously works with its customers and other stakeholders for mutual

benefits. Here, the company works jointly with the customer to find ways

and means to help customer perform better, effect savings, and increase

the level of satisfaction. Thus, partnership marketing is the best form of

marketing

 

EVALUATION:    1. Explain the meaning of societal marketing concepts

  1. Discuss the levels of building relationship with consumers

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively