Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Marketing concepts II

Term: 1st Term

Week: 6

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Marketing Concepts II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the sales concept
  2. Distinguish between the marketing concepts and the sales concept

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on the marketing concepts

Students pay attention

STEP 2

EXPLANATION

She defines sales concept

Students pay attention and participates

STEP 3

DEMONSTRATION

She further discusses the distinctions between the marketing concepts and the sales concepts

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

SALES CONCEPT

A sales concept analyzes buying and selling effects to place the focus

primarily on generating sales transactions. Selling concepts place

emphasis on goods the consumer may not ordinarily buy or necessarily

need

 

DISTINCTIONS BETWEEN THE SALES CONCEPT AND MARKETING CONCEPT

  1. Unlike the marketing concept, which seeks to understand consumer

needs, the selling concept seeks prospects and sells the product's benefits.

 

  1. While marketing concepts might focus on developing new products, the

selling concept assumes the product won't sell without a significant sales

effort.

 

  1. Marketing strategies work in tandem with sales concepts by first

assessing consumer needs and conducting research and development to

set prices and determine distribution. Selling concepts attempt to influence

customers through sales techniques. When marketing plans are well

crafted, selling the product comes easier.

 

EVALUATION:    1. Explain the meaning of sales concepts

  1. Discuss the distinctions between the sales concept and the marketing concept

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively