Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Marketing concepts I

Term: 1st Term

Week: 5

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Marketing Concepts I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the meaning of marketing concept
  2. Discuss the production concept

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on the meaning of trade by barter and advertising

Students pay attention

STEP 2

EXPLANATION

She defines marketing concept

Students pay attention and participates

STEP 3

DEMONSTRATION

She further discusses production concept, product concept and selling concept in marketing

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

MARKETING CONCEPT

The marketing concept is the use of marketing data to focus on the needs

and wants of customers in order to develop marketing strategies that not

only satisfy the needs of the customers but also the accomplish the goals

of the organization.

 

CONCEPTS USED IN MARKETING

  1. Production concept: This is the idea that a company should make low

cost products in large quantities rather than products that suit customers'

particular needs for which they would pay more

 

  1. Product concept: The product concept is based on the philosophy that

customers will prefer products that offer quality, performance, or

innovation-related features and aims at producing creative and innovative

products that are new or improved versions of existing products

 

  1. Selling concept: This is the idea that a company should sell the products

that they have already produced rather than creating and selling new

products that customers might want.

 

EVALUATION:    1. Explain the meaning of marketing concepts

  1. Discuss the concepts used in marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively