Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Introduction to marketing III

Term: 1st Term

Week: 3

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Introduction to Marketing III

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Narrate a brief history of marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures, https://www.legit.ng/1191690-history-marketing-nigeria.html

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on the processes in marketing

Students pay attention

STEP 2

EXPLANATION

She narrates the history of marketing in Nigeria

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the various eras in the history of marketing in Nigeria

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

BRIEF HISTORY OF MARKETING IN NIGERIA

The whole history of marketing in the country can be divided into three

main eras: the pre-colonial era, colonial era and the post-independence

era.

  1. The pre-colonial era, which lasted from the dawn of time until 1860, can

Also be called the age of simple trade. What was available was mostly

harvested by hand and had a very limited supply. Economic activity was

focused around trade in resources and exploration.  

The main form of money was usually cowries, although other forms were

also available. Apart from regular trade, there was also barter, which was

actually more prominent in the era. Exchange of goods for other goods

prevailed over exchange of goods for money.

 

  1. During the colonial era (1860-1960), production era came to replace the

simple trade era. Thanks to the emergence of mass production, product

option availability in the market place has significantly increased. Several

regions specialised in mass production of certain products, such as

groundnut, palm oil and cocoa. Consumer demand became more

saturated. Businesses had strong competition, so they could not just easily

sell their products to consumers. In order to do that, they had to work

harder, and think of ways of making their products more attractive to the

consumers if they wanted to win against the competition.  

 

  1. Post-Independence era: With the arrival of the post-independence era

after 1960, companies realised that they could no longer use the old

marketing models to sell their products. During this era, businesses

decided to consolidate their marketing-related activities, including public

relations, sales promotion and advertising, and create a single department.

They finally realised that marketing was the thing that kept business alive.

In the post-independence days, businesses came to terms with the idea

that they should be doing their best to cater to their consumers, as

consumers’ needs were the most important thing when it came to selling

products. Marketing was no longer compartmentalised, it actually became

the goal of business. This was the time when the customer became the

king, and all employees became involved in the marketing effort, directly or

indirectly.

 

 

EVALUATION:    1. Give a brief history of marketing in Nigeria

  1. Discuss the components of each of the eras in the history of marketing in Nigeria

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively