Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Introduction to marketing II

Term: 1st Term

Week: 2

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Introduction to Marketing II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Discuss the processes of marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on introduction to marketing

Students pay attention

STEP 2

EXPLANATION

She outlines the processes in marketing

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses each of the processes in marketing

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

PROCESSES OF MARKETING

  1. Buying: A buying process is the series of steps that a consumer will

take to make a purchasing decision. A standard model of consumer

purchase decision-making includes recognition of needs and wants,

information search, evaluation of choices, purchase, and post-purchase

evaluation

  1. Selling: Selling is the process of persuading potential customers to

buy some goods or services or ideas so that certain interests of

buyers can be satisfied and the seller gets paid.

  1. Financing: Financing is the process of providing funds for business

activities, making purchases, or investing. Financial institutions, such as

banks, are in the business of providing capital to businesses, consumers,

and investors to help them achieve their goals.

  1. Transportation: In marketing, it involves the movement of goods from

the place of production to the place of consumption. Transportation is

a link between producers and consumers.

  1. Processing: this is the process where raw goods and products are

processed into usable materials by consumers e.g processing fruits into

juices

  1. Promotion: Promotions refer to the entire set of activities, which

communicate the product, brand or service to the user. The idea is to

make people aware, attract and induce to buy the product, in preference

over others.

  1. Storage: Storage is an important marketing function, which involves

holding and preserving goods from the time they are produced until

they are needed for consumption. The storage of goods, therefore, from

the time of production to the time of consumption, ensures a continuous

flow of goods in the market.

  1. Marketing Information: Marketing Information means all information

relating to the marketing of any products or services, including customer

names and lists, sales targets, sales statistics, market share statistics,

marketing surveys and reports, marketing research and any advertising or

other promotional material;

EVALUATION:    1. List and discuss each marketing process

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively