Lesson Notes By Weeks and Term - Senior Secondary School 1

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  4. Marketing mix I

Term: 1st Term

Week: 10

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Marketing mix I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the meaning of marketing mix
  2. Discuss the four P’s of marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures, https://www.investopedia.com/terms/m/marketing-mix.asp

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the previous lesson on the classification of products

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of marketing mix

Students pay attention and participates

STEP 3

DEMONSTRATION

She discusses the four P’s of marketing

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

MARKETING MIX

“Marketing Mix” is a general phrase used to describe the different kinds of

choices organizations have to make in the whole process of bringing a

product or service to market. It also refers to all marketing decisions and

activities which may stimulate, enhance and promote sales. Marketing Mix

is often synonymous with the ‘four Ps of marketing’.

 

The Four P’s of Marketing

  1. Product

This represents an item or service designed to satisfy customer needs and

wants. To effectively market a product or service, it's important to identify

what differentiates it from competing products or services. It's also

important to determine if other products or services can be marketed in

conjunction with it.

 

  1. Price

The sale price of the product reflects what consumers are willing to pay for

  1. Marketing professionals need to consider costs related to research and

development, manufacturing, marketing, and distribution—otherwise known

as cost-based pricing. Pricing based primarily on consumers' perceived

quality or value is known as value-based pricing.

Value-based pricing plays a key role in products that are considered to be

status symbols.

 

  1. Place

When determining areas of distribution, it's important to consider the type

of product sold. Basic consumer products, such as paper goods, often are

readily available in many stores. Premium consumer products, however,

typically are available only in select stores.

 

  1. Promotion

Joint marketing campaigns are called a promotional mix. Activities might

include advertising, sales promotion, personal selling, and public

relations. One key consideration is the budget assigned to the marketing

mix. Marketing professionals carefully construct a message that often

incorporates details from the other three Ps when trying to reach their

target audience. Determination of the best mediums to communicate the

message and decisions about the frequency of the communication also are

important

EVALUATION:    1. Explain Marketing mix

  1. Explain the Four P’s of marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively